Marketing methods have changed significantly over the past couple of decades. In the past, most marketing came in the form of newspaper, radio or television advertisements.
However, digital marketing has become huge as the internet has grown, which has led to the rise of things like search engine marketing, social media marketing and email marketing.
It is important to note that digital marketing methods are not perfect. Like traditional methods, they have their pros and cons – some of which will be explored below:
In this context, the term ‘digital marketing’ refers to any sort of online or internet marketing method. While these are extremely varied and different in the ways they are used, they are linked by one major thing – the internet.
Pros of digital marketing:
With digital marketing, you can reach a global audience, which is very beneficial for people with things like online stores.
Digital marketing can be very cost-efficient, especially when you are careful about the types you use and how you use them.
Digital marketing is monitorable, which means that you can see how effective your results are and who they are reaching.