If you are starting an eCommerce business and need a website designed, it is important to appreciate that the design elements which make an eCommerce website great will differ from other websites. Much of this stems from the fact that eCommerce websites tend to be larger as they have a page for every product. ECommerce websites will also include order pages, legal pages, customer service pages and a shopping cart function.
As such, when it comes to designing an eCommerce website, attention must be paid to the website’s functionality and the user experience, as this can often be the difference between someone buying something and them clicking away and buying it elsewhere. To help you, here are 7 ways to enhance the design of your eCommerce website.
#1: Make It Easy To Browse Through Your Online Store
If you walked into a store looking for specific items but nothing was signposted you would soon try elsewhere. The same applies to online stores which means your website’s design must include clear and simple navigation to allow visitors to go through your eCommerce site with ease. The easier you make it for them to browse, the more chance there is of them buying.