If you have read anything about how to improve your website’s performance in terms of ranking on Google and sales conversions, who will know that content is a key factor. having great content on your website not only pleases Google but also helps convert visitors to your website into paying customers.
For content to be effective it needs to be written, designed, and published, and that is where the role of Content Management Systems (CMS) software comes into play. It also allows you to design and build an entire website using templates and page builders. Here are 5 of the best CMS software solutions you should consider, along with their pros and cons.
By far the most popular CMS software and a platform upon which no fewer than 64 million websites are built with at least 650 new websites being built using WordPress every day.
- Huge flexibility to build just about any kind of website you wish
- No restriction on its use in terms of what business you run
- Built-in block editor to build web pages
- Thousands of plugins to add functionality
- Thousands of themes to design your website
- Great for SEO
- Requires a domain and hosting to be purchased
- You are responsible for your website’s security
- A huge number of options which can be overwhelming for beginners
An open-source CMS software that is used by some large companies and organisations, including universities for their websites. Businesses who want to have a highly customised website that developers can create for you will find Drupal offers the means to do so.
- Adding content to a Drupal website is very easy
- Community support is available
- Modules can be added to websites to increase and enhance their functionality
- Ideal for developers to create customised websites
- Suitable for websites that need to handle a lot of data
- Simple user management with the means to assign roles to individuals
- Not beginner friendly especially when changes or additions are required
- The cost of customised themes for Drupal can be high
Joomla is another popular CMS software that has won awards. As with Drupal and WordPress, it is open source and is particularly popular with developers.
- Content can be edited easily
- Options to customise websites and add additional functions
- Suitable for larger and customised websites
- Help and community support are excellent
- Ideal for e-commerce businesses
- More complex than other platforms
- Likely to require the hiring of a developer
- Does not have as many plugins as WordPress or Drupal
- Excessive use of extensions can lead to some compatibility issues
This is another CMS software that is popular and has plenty of features that can help create a stunning website for your business.
- The interface is drag and drop so creating pages is easy
- You can edit part or all of a page
- Lots of pre-made designer templates
- All templates are mobile responsive
- Apps for additional functionality can be found in the Wix App Market
- Once a website is built using a theme, the theme cannot be changed
- Not easy to download or export website data
- Free for basic use but the website has ads and is branded with Wix
- The paid plan is necessary for e-commerce websites
Not technically a CMS as it works as a plugin on WordPress, but it still allows any business to publish content and to sell goods online using its shopping cart features.
- Lots of themes available to make your website look exactly how you want it
- Provides the means to sell digital or physical products online
- Can be used for affiliate marketing
- WooCommerce plugins add lots of additional functionality
- Provides inventory management feature
- Can be used to take Stripe or PayPal payments
- Can be a bit overwhelming for those new to building eCommerce websites
- Relies upon having WordPress