Website Design

10 Essential Elements Of Great Website Design For A Local Business

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10 Essential Elements Of Great Website Design For A Local Business

When asked to create a web design, one of the primary considerations that a web design agency will have, is the type of business the website is for. It stands to reason that a website for a local landscape garden company is going to be different for a self-help consultant who works for clients all over the world.

Given that there are likely to be more local business owners reading this than those looking for clients on another continent, we are going to focus on what it takes to make a great web design for a local company so that it achieves the aims that its owners have for it. There are ten in all, so let us get started.

#1: A Design Suitable For A Local Business

This might seem like a no-brainer, but you would be amazed how many local businesses have a web design that is inappropriate for their business sector and their target audience. It needs to be responsive for mobile users, provide great user experiences, so that means a clean layout, and include clear calls to action.

#2 – Easy Navigation

Touching on user experience again, your web design needs to have navigation that anyone can understand, and use to visit the other pages on your website. All it takes is a simple menu at the top or side of each page.

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Pros And Cons Of The Top 5 Content Marketing Systems Software

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Pros And Cons Of The Top 5 Content Marketing Systems Software

If you have read anything about how to improve your website’s performance in terms of ranking on Google and sales conversions, who will know that content is a key factor. having great content on your website not only pleases Google but also helps convert visitors to your website into paying customers.

For content to be effective it needs to be written, designed, and published, and that is where the role of Content Management Systems (CMS) software comes into play. It also allows you to design and build an entire website using templates and page builders. Here are 5 of the best CMS software solutions you should consider, along with their pros and cons.

#1: WordPress

By far the most popular CMS software and a platform upon which no fewer than 64 million websites are built with at least 650 new websites being built using WordPress every day.

Pros

  • Huge flexibility to build just about any kind of website you wish
  • No restriction on its use in terms of what business you run
  • Built-in block editor to build web pages
  • Thousands of plugins to add functionality
  • Thousands of themes to design your website
  • Great for SEO

Cons

  • Requires a domain and hosting to be purchased
  • You are responsible for your website’s security
  • A huge number of options which can be overwhelming for beginners

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Why A Responsive Website Design Is Essential

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Why A Responsive Website Design Is Essential

Ever since the means by which people access the internet moved on from just desktop PCs to laptops, tablets, and mobile phones, the term ‘responsive web design’ has been in the vocabulary of anyone who works in, or has an interest in, web design. That should include any business owner who needs a new website designed because one of the critical design elements that they must insist upon is that their website is responsive.

If you have never come across the term responsive, or have, but are unsure what it means, let us cover that first. Having a responsive website means that when it is viewed, regardless of the device being used to view it, it displays properly. In other words, the website ‘responds’ to the device, and thus alters its dimensions and proportions so that text and images can be read and seen clearly.

Obviously, the fact that your website can be seen on all devices provides you with a huge advantage with regards to improving user experience, conversions, and the overall impression any visitor will have of your website and your business, but it is not the only reason why having a responsive website is important, as we are about to explain.

#1: Mobile Is Taking Over

One of the devices that a responsive website will be seen on properly is a mobile phone, and the importance of that increases every day. Why? Well, it is for the simple fact that mobile browsing has taken over from desktop browsing as the majority. In other words, there will be more online traffic coming from mobile devices than there will be from a desktop computer or laptop. That gap is only going to widen as the months and years go by.

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7 Ways To Enhance The Design Of Your ECommerce Website

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7 Ways To Enhance The Design Of Your ECommerce Website

If you are starting an eCommerce business and need a website designed, it is important to appreciate that the design elements which make an eCommerce website great will differ from other websites. Much of this stems from the fact that eCommerce websites tend to be larger as they have a page for every product. ECommerce websites will also include order pages, legal pages, customer service pages and a shopping cart function.

As such, when it comes to designing an eCommerce website, attention must be paid to the website’s functionality and the user experience, as this can often be the difference between someone buying something and them clicking away and buying it elsewhere. To help you, here are 7 ways to enhance the design of your eCommerce website.

#1: Make It Easy To Browse Through Your Online Store

If you walked into a store looking for specific items but nothing was signposted you would soon try elsewhere. The same applies to online stores which means your website’s design must include clear and simple navigation to allow visitors to go through your eCommerce site with ease. The easier you make it for them to browse, the more chance there is of them buying.

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10 Web Design Mistakes Your Property Marketing Business Website

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10 Web Design Mistakes Your Property Marketing Business Website

If you are becoming increasingly frustrated by the lack of results your property marketing business’s website is producing and wish to replace it, or you simply want to upgrade your website, then there is much to consider. If you seek the advice of an SEO company, they would advise you to choose who designs your website carefully. A professional web designer would be their foremost recommendation.

The reason this is so important is if you try to have a new website designed on the cheap, then the risk is that the finished website may have several errors that will negatively impact its performance, and it can also cause the loss of high rankings you have on Google. We could list 100s of potential mistakes that could occur, but we will instead focus on the 10 which are likely to have the most significant detrimental impact on your website.

Slow Loading Pages: A surefire way to lose visitors quickly and, subsequently your high Google rankings, is for your pages to load slowly. Load speeds must be tested before launching, and any reason for a slow-loading page must be rectified.

Auto-Play Videos: Although they might be desirable from a sales and marketing perspective, if you were to take a vote across the internet, you would find that the vast majority of people hate them and find them hugely annoying. Use video, but let visitors decide if they want to click ‘Play’.

Sub-Standard Content: A very common flaw in websites is that they do not contain sufficient amounts of content and even if they do, that content is often poor quality. Great content is loved by visitors and Google loves it too, especially when determining your website’s ranking.

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