Online Business – PHC Web

If you are starting an eCommerce business and need a website designed, it is important to appreciate that the design elements which make an eCommerce website great will differ from other websites. Much of this stems from the fact that eCommerce websites tend to be larger as they have a page for every product. ECommerce websites will also include order pages, legal pages, customer service pages and a shopping cart function.

As such, when it comes to designing an eCommerce website, attention must be paid to the website’s functionality and the user experience, as this can often be the difference between someone buying something and them clicking away and buying it elsewhere. To help you, here are 7 ways to enhance the design of your eCommerce website.

#1: Make It Easy To Browse Through Your Online Store

If you walked into a store looking for specific items but nothing was signposted you would soon try elsewhere. The same applies to online stores which means your website’s design must include clear and simple navigation to allow visitors to go through your eCommerce site with ease. The easier you make it for them to browse, the more chance there is of them buying.

If you are becoming increasingly frustrated by the lack of results your property marketing business’s website is producing and wish to replace it, or you simply want to upgrade your website, then there is much to consider. If you seek the advice of an SEO company, they would advise you to choose who designs your website carefully. A professional web designer would be their foremost recommendation.

The reason this is so important is if you try to have a new website designed on the cheap, then the risk is that the finished website may have several errors that will negatively impact its performance, and it can also cause the loss of high rankings you have on Google. We could list 100s of potential mistakes that could occur, but we will instead focus on the 10 which are likely to have the most significant detrimental impact on your website.

Slow Loading Pages: A surefire way to lose visitors quickly and, subsequently your high Google rankings, is for your pages to load slowly. Load speeds must be tested before launching, and any reason for a slow-loading page must be rectified.

Auto-Play Videos: Although they might be desirable from a sales and marketing perspective, if you were to take a vote across the internet, you would find that the vast majority of people hate them and find them hugely annoying. Use video, but let visitors decide if they want to click ‘Play’.

Sub-Standard Content: A very common flaw in websites is that they do not contain sufficient amounts of content and even if they do, that content is often poor quality. Great content is loved by visitors and Google loves it too, especially when determining your website’s ranking.

7 Ways To Enhance The Design Of Your ECommerce Website

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