If you are becoming increasingly frustrated by the lack of results your property marketing business’s website is producing, and wish to replace it, or you simply wish to upgrade your website, then there is much to consider. If you seek the advice of professional website designers they would advise you to choose who designs your website carefully.
The reason this is so important is, if you try to have a new website designed on the cheap, then the risk is that the finished website may have several errors that will negatively impact its performance, and it can also cause the loss of high rankings you have on Google. We could list 100s of potential errors that could occur, but we will instead focus on the 10 which are likely to have the biggest detrimental impact on your website.
Slow Loading Pages: A sure-fire way to lose visitors quickly, and subsequently your high Google rankings, is for your pages to load slowly. Load speeds must be tested before launching and any reason for a slow loading page rectified.
Auto-Play Videos: Although they might be desirable from a sales and marketing perspective if you were to take a vote across the internet you would find that the vast majority of people hate them and find them hugely annoying. Use video, but let visitors decide if they want to click ‘Play’.
Sub-Standard Content: A very common flaw in websites is that they do not contain sufficient amounts of content and even if they do, that content is often poor quality. Great content is loved by visitors and Google loves it too, especially when determining your website’s ranking.
No Freebies: This can be optional but offering your visitors a free download, a free quote, or free consultation, goes a long way to them liking and trusting you, and it helps you to stand out from your competition.
Poor Page Layouts: Whilst the content on your website is extremely important, how your website appears to those who visit matters a great deal too. Pages that are inconsistent, and especially those which seem cluttered with lots of unnecessary graphics, should be avoided.
Poor Or Confusing Navigation: Whilst you might know your website from top to bottom, your visitors do not, especially when they first land on it. Make it easier for them to find their way around your website by having a navigation menu on every page.
Unclear Calls To Action: If you want your visitors to take a specific action on any individual page, make that clear to them in the call to action. Use large fonts, bold fonts, and arrows, so that there is no doubt.
No Means To Contact Your Company: It is unforgivable from a business point of view when a company’s website does not provide a means for any prospects to contact them. Have your email or telephone number visible on each page or include a ‘Contact Us’ page on your website.
No About Us Page: Your visitors are more like to become prospects and then clients if they know who they are dealing with. For this reason, have an ‘About Us’ page dedicated to the company’s history and background, ideally with photos of owners, directors, and key staff.
No Testimonials: If you have a successful property marketing business then let everyone know it, and an effective way to do this on your website is to publish testimonials and positive reviews that you have received from your many satisfied clients.