PHC Web – Web Design, Marketing, Hosting & Website Maintenance

Digital Marketing vs Traditional Methods Pros & Cons

April 6, 2023March 5, 2023 by PHC Web

Marketing methods have changed significantly over the past couple of decades. In the past, most marketing came in the form of newspaper, radio or television advertisements.

However, digital marketing has become huge as the internet has grown, which has led to the rise of things like search engine marketing, social media marketing and email marketing.

It is important to note that digital marketing methods are not perfect. Like traditional methods, they have their pros and cons – some of which will be explored below:

Digital marketing:

In this context, the term ‘digital marketing’ refers to any sort of online or internet marketing method. While these are extremely varied and different in the ways they are used, they are linked by one major thing – the internet.

Pros of digital marketing:

With digital marketing, you can reach a global audience, which is very beneficial for people with things like online stores.
Digital marketing can be very cost-efficient, especially when you are careful about the types you use and how you use them.
Digital marketing is monitorable, which means that you can see how effective your results are and who they are reaching.

10 Essential Elements Of Great Website Design For A Local Business

April 6, 2023January 5, 2023 by PHC Web

When asked to create a web design, one of the primary considerations that a web design agency will have, is the type of business the website is for. It stands to reason that a website for a local landscape garden company is going to be different for a self-help consultant who works for clients all over the world.

Given that there are likely to be more local business owners reading this than those looking for clients on another continent, we are going to focus on what it takes to make a great web design for a local company so that it achieves the aims that its owners have for it. There are ten in all, so let us get started.

#1: A Design Suitable For A Local Business

This might seem like a no-brainer, but you would be amazed how many local businesses have a web design that is inappropriate for their business sector and their target audience. It needs to be responsive for mobile users, provide great user experiences, so that means a clean layout, and include clear calls to action.

#2 – Easy Navigation

Touching on user experience again, your web design needs to have navigation that anyone can understand, and use to visit the other pages on your website. All it takes is a simple menu at the top or side of each page.

Pros And Cons Of The Top 5 Content Marketing Systems Software

April 6, 2023August 11, 2022 by PHC Web

If you have read anything about how to improve your website’s performance in terms of ranking on Google and sales conversions, who will know that content is a key factor. having great content on your website not only pleases Google but also helps convert visitors to your website into paying customers.

For content to be effective it needs to be written, designed, and published, and that is where the role of Content Management Systems (CMS) software comes into play. It also allows you to design and build an entire website using templates and page builders. Here are 5 of the best CMS software solutions you should consider, along with their pros and cons.

#1: WordPress

By far the most popular CMS software and a platform upon which no fewer than 64 million websites are built with at least 650 new websites being built using WordPress every day.

Pros

Huge flexibility to build just about any kind of website you wish
No restriction on its use in terms of what business you run
Built-in block editor to build web pages
Thousands of plugins to add functionality
Thousands of themes to design your website
Great for SEO

Cons

Requires a domain and hosting to be purchased
You are responsible for your website’s security
A huge number of options which can be overwhelming for beginners

Why A Responsive Website Design Is Essential

April 6, 2023April 21, 2022 by PHC Web

Ever since the means by which people access the internet moved on from just desktop PCs to laptops, tablets, and mobile phones, the term ‘responsive web design’ has been in the vocabulary of anyone who works in, or has an interest in, web design. That should include any business owner who needs a new website designed because one of the critical design elements that they must insist upon is that their website is responsive.

If you have never come across the term responsive, or have, but are unsure what it means, let us cover that first. Having a responsive website means that when it is viewed, regardless of the device being used to view it, it displays properly. In other words, the website ‘responds’ to the device, and thus alters its dimensions and proportions so that text and images can be read and seen clearly.

Obviously, the fact that your website can be seen on all devices provides you with a huge advantage with regards to improving user experience, conversions, and the overall impression any visitor will have of your website and your business, but it is not the only reason why having a responsive website is important, as we are about to explain.

#1: Mobile Is Taking Over

One of the devices that a responsive website will be seen on properly is a mobile phone, and the importance of that increases every day. Why? Well, it is for the simple fact that mobile browsing has taken over from desktop browsing as the majority. In other words, there will be more online traffic coming from mobile devices than there will be from a desktop computer or laptop. That gap is only going to widen as the months and years go by.

Why Websites Get Hacked

August 14, 2021August 14, 2021 by PHC Web

Any business which has a website will hopefully be seeing many positives as a result including better brand awareness, an increase in prospects and improved rankings on Google. All great stuff, but at moment’s notice they can all come to a shuddering halt if the website in question gets hacked. The consequences can go from an hour or two of inconvenience to a full-blown ransom demand to unlock the website and crucially all the data stored on its servers.

Hopefully, you never have to go through any experiences of your website being hacked, but it does no harm to be aware of the risks, and more importantly, being in a position to know how to prevent your website from being hacked in the first place. Hacking takes many forms so it can be a bit confusing trying to work out how to prevent them all. It will help if you first have an understanding of why hacking occurs so that you can assess if any of the reasons apply to your business.

Why Are Websites Hacked?

We should start by saying that not all hacking takes place for nefarious reasons. Some hacking is done ethically by software or online security organisations checking the vulnerabilities of websites and advising those who own them about the risks that exist to their website, and by default, their business.

7 Ways To Enhance The Design Of Your ECommerce Website

March 6, 2023July 2, 2021 by PHC Web

If you are starting an eCommerce business and need a website designed, it is important to appreciate that the design elements which make an eCommerce website great will differ from other websites. Much of this stems from the fact that eCommerce websites tend to be larger as they have a page for every product. ECommerce websites will also include order pages, legal pages, customer service pages and a shopping cart function.

As such, when it comes to designing an eCommerce website, attention must be paid to the website’s functionality and the user experience, as this can often be the difference between someone buying something and them clicking away and buying it elsewhere. To help you, here are 7 ways to enhance the design of your eCommerce website.

#1: Make It Easy To Browse Through Your Online Store

If you walked into a store looking for specific items but nothing was signposted you would soon try elsewhere. The same applies to online stores which means your website’s design must include clear and simple navigation to allow visitors to go through your eCommerce site with ease. The easier you make it for them to browse, the more chance there is of them buying.

What is guest posting and why should you be using it?

March 6, 2023April 20, 2021 by PHC Web

There are various marketing techniques and terms that are thrown around regularly, but which many people don’t really understand. One of these is guest posting, or the process of paying to have an article published on someone else’s website.

But this seems illogical, right? Why would you pay to have articles added to someone else’s site when you could simply publish them yourself?

Well, this comes back to something called backlink building, which is a crucial part of a SEO companies list of their SEO services In this article, we’re going to look at the subject in more depth, explaining why guest posting is useful and why you should probably consider using it.

What Is Guest Posting?

As we’ve already explained, guest posting is the process of creating content and having it published on someone else’s website. In many cases, you will need to pay for this, but this isn’t always the case.

Now, guest posting is purely designed to help drive more traffic to your website. By adding links back to your site within your post, you can instantly gain more exposure and higher traffic levels.

In addition, backlink building is a great way to improve your SEO score. And as you may know, a good SEO score is crucial if you want to achieve a decent search engine ranking for relevant keywords.

10 Web Design Mistakes Your Property Marketing Business Website

June 27, 2023October 9, 2020 by PHC Web

If you are becoming increasingly frustrated by the lack of results your property marketing business’s website is producing and wish to replace it, or you simply want to upgrade your website, then there is much to consider. If you seek the advice of an SEO company, they would advise you to choose who designs your website carefully. A professional web designer would be their foremost recommendation.

The reason this is so important is if you try to have a new website designed on the cheap, then the risk is that the finished website may have several errors that will negatively impact its performance, and it can also cause the loss of high rankings you have on Google. We could list 100s of potential mistakes that could occur, but we will instead focus on the 10 which are likely to have the most significant detrimental impact on your website.

Slow Loading Pages: A surefire way to lose visitors quickly and, subsequently your high Google rankings, is for your pages to load slowly. Load speeds must be tested before launching, and any reason for a slow-loading page must be rectified.

Auto-Play Videos: Although they might be desirable from a sales and marketing perspective, if you were to take a vote across the internet, you would find that the vast majority of people hate them and find them hugely annoying. Use video, but let visitors decide if they want to click ‘Play’.

Sub-Standard Content: A very common flaw in websites is that they do not contain sufficient amounts of content and even if they do, that content is often poor quality. Great content is loved by visitors and Google loves it too, especially when determining your website’s ranking.

Why Hiring A SEO Agency Can Benefit Your Cabinet Making Business

August 7, 2021January 13, 2019 by PHC Web

If you have decided the time has come to take on your competitors with regards to your cabinet making business’s website outranking them at the top of Google for the search terms used by your potential customers, then you have taken a positive step towards enhancing the success of your business. As the SEO experts at www.seoperthexperts.com.au will confirm, ranking at the top of Google gives every business which achieves it, a huge advantage over its competitors.

There are several ways in which you can approach SEO and in particular who you might employ to plan and implement an SEO campaign for you. You could try it yourself, you could give the task to one of your employees, or you could hire an individual SEO freelancer, but the solution which is certain to provide you better results and more advantages than any of the other options, is to hire a professional SEO agency.

One of the key phrases in that last paragraph is ‘more advantages’ because although the other options might produce some great results, the overall benefits to your cabinet making business, and the return on your investment that using a professional SERO agency produces, is incomparable. To explain this further, here are some of the advantages we are referring to.

You Get To Focus On Your Business Whilst They Rank Your Website

You own a cabinet-making business and that should have your entire focus which is what hiring an SEO agency will allow you to do. Rather than you researching keywords, building links, and creating content, along with everything else required for your SEO campaign, the agency will do all that for you.